Ripit face guard1/2/2024 So if Fanatics has a wholesale price of $100 for a UNC jersey, the school’s royalty fee is $12. On its website, it calls that figure customary “on the professional side” and says its for services such as managing the group licensing program, negotiating licensing deals, managing NIL approvals and protecting athlete NIL. The 12% comes from the wholesale price, not the retail figure. That portion is split evenly between the university and athlete. “UNC is charging Fanatics a 12% royalty fee for use of its trademarks and logos. “The players will receive some money, likely around $4, from each jersey sold with their name and number.” writes Murphy. UNC players sign with a 3rd party company called OneTeam, which deals with NIL licensing. Let’s see what Murphy said about UNC’s deal, which has a little more transparency in the numbers. Here is what the product page looks like. The way they are doing this is that players are signing licensing agreements with a 3rd party licensing company to have their names and numbers listed on the product page for a custom team jersey. But hey, this is my opinion column and that is my opinion. That was both a little backstory and a little ranting. Hard for me to believe, but it’s possible.Įither way, it is convenient for the schools, no doubt, since they aren’t on the hook for the accusations of ‘buying players.’ But it’s even more convenient that they can’t pay players because it shields players from cutting into the REAL place that name and likeness are being exploited for HUGE money, and that’s in these cash cow TV deals (which, to be fair, were signed prior to NIL ruels). And we’re supposed to pretend that the schools/coaches don’t really have a say in this? What if a company offers a huge NIL deal to a recruit that the coach doesn’t want? How are companies targeting un-committed recruits with these NIL deals? So, we’re being asked to pretend that these major NIL deals are happening without input from the coaches or the schools? Hmm. The point is, while the schools aren’t ‘paying players to attend their schools, a lot of times someone is (but in a roundabout way). And what does he have to do for the $9.5 million? It’s not fully disclosed, but by the looks of it, he’ll be doing social media ads, appearances, autograph sessions, and some marketing.įor reference, note that Tom Brady, who is arguably the best quarterback in the history of the NFL previously held a deal with Under Armor that paid him around $10 million per year. However, he is being paid by a company/booster whose deal almost certainly had a stipulation that he attend Miami. Sure, Rashada wasn’t paid BY Miami Univeristy. Here’s one example: QB Jadan Rashada was paid a reported $9.5 million for an NIL contract associated with Miami University (note the use of associated). What is legal, however, is 3rd party companies (which could be companies of boosters) can pay unlimited funds to a player for ‘their services.’ And sometimes those services don’t seem to match the compensation. Which on its face, seems smart, as schools and conferences argued that it would create corruption and have schools bidding for players. However, as these rules were passed, I don’t think there was enough scrutiny on how they were structured.įor instance, they insisted that schools could not directly pay players. So most fans were fine with players getting a cut. ACC/ESPN’s deal worth $1.86 BILLION over 12 years.) ![]() To be fair, they are getting a free education, however, while tuition rates are rising, they aren’t keeping up with the influx of profits that major college programs have seen thanks to these new TV/Streaming deals that have been getting signed (ie. ![]() Universities are making a killing off of college athletics, and the players aren’t seeing a dime. The NIL (Name, Image, Likeness) laws pass prior to this season and most college sports fans either agreed with the rulings or understood the argument for them. ![]() I figured you might too.įirst off, let’s take a step back and realize how we got here. In this piece, Murphy investigates the deals signed to have players make money off of their jersey sales, and I found it interesting. WRAL investigative journalist (yes, those still exist), Brian Murphy, wrote a really great piece for a few days ago.
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